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On-page Optimization

What is On-Page SEO?

On-page SEO (also known as “on-site” SEO) is a term used to describe optimization within a website that allows search engines to understand pages easily and allows users to find informed answers, quickly. This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks).

On-page SEO is the practice of optimizing your webpages to get a higher ranking in the SERPs. This type of SEO focuses on features you can control on your website, including content, design and appearance, and other technical elements.

Optimize Your Content for SEO

On-Page Optimization Checklist

Where your website appears in search engine results pages is determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. You will need to identify keywords your customers may search to find businesses like yours, and place them on your website.

Google and Bing search engines send “web crawlers” to visit millions of web pages each day. On-page SEO is the process of making it clear to these web crawlers who you are and what you do. You can rest assured that we will handle all of the following on-page SEO elements:

  • Optimize meta tags, including title tags, meta descriptions, alt tags, header tags, and more.
  • Configure the indexation of pages, posts, taxonomies, and more.
  • Create an XML sitemap and submit it via Google Search Console and Bing Webmaster.
  • Configure robots.txt to open access to important URLs while closing access to URLs that are not intended for public consumption.
  • Image optimization is the practice of making sure your images contain important information that explains what the image is about.

WHY YOU WANT ON-PAGE SEO SERVICES?

On-Page SEO improves the ranking and visibility of your website, which makes searchers to find your content and algorithms to crawl and index your website in search engines.

On-Page SEO is an ongoing and long-term investment and the best practice is to make it a part of your digital marketing strategy. With every passing day, algorithms and customer demands change, so SEO allows you to keep up with these transformations and to maintain your rankings in search engines.

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Claim Your FREE On-Page SEO Audit

AWS Aruba is here to evaluate your website’s searchability and help you explore all options for improvement. Our On-Page SEO Services include a team of experts that have experience optimizing websites for SEO. We are fully equipped to perform all the research to make sure that your website is ready to be read by google and other search engines.